Any event that needs to be marketed extensively chooses posters and banners as their main source of advertisement. This is a fairly inexpensive way of marketing and generating a buzz about your event or organization. Therefore, it is important to understand how to create them and use them effectively. Mentioned below are some ways in which you can get designing your own posters and banners.
Select the Appropriate Program
There are different types of programs that can be used to create banners and posters. The basic ones may already be installed in your computer whilst others will need to be purchased and installed separately. These programs can typically be used to create artwork for anything from posters to a vinyl label. Programs include, Microsoft Powerpoint, Adobe Illustrator and Photoshop.
Designing the Poster
The poster design should ideally have a focal point sending out the message or purpose of the poster. Thus, it is mandatory to have the design attractive and appealing to your target audience. Experiment with various designs, backgrounds and color palettes to check if the idea and message is conveyed to the audience well. As the artwork is done solely in the computer, the use of other materials such as kraft paper stickers is unnecessary thus reducing the costs.
A poster must have a smooth flow in its layout so that it is easy for the audience to read and understand the message. The eyes should also be first attracted to the focal point as mentioned about yet letting the customer notice all the other minute details as well without much hassle. Make sure that the layout is simple, balanced and has direction for the eyes to follow. This can be done using lines, different font sizes and weight and colors.
Fonts and Sizing
Next factor to consider is the font which is one of key elements of creating a poster that is effective. Your poster ideally should be seen from afar therefore make sure to pick the type of font that is easy to understand and is not too fancy. Keep in mind that different types of fonts have the ability to create various feelings and emotions in the mindset of the viewer so make sure that it matches with the message you intend to convey. For example, you would not want to use the comic sans font a serious fundraiser. A range of fonts that complement or maybe contrast each other are a great way of creating a unique design. Make sure that the graphic is large enough for people to read in order to have maximum effect.